How to be Polite in Thailand: A Practical Guide for Foreigners


Thailand, often referred to as the “Land of Smiles,” places great emphasis on graciousness, respect, and courtesy. These traits are deeply ingrained in its rich culture and long-standing traditions. For a visitor or expatriate, understanding and practicing local etiquettes is not just about avoiding awkward moments—it’s a gesture of respect towards the Thai people and their way of life.

While the world might be a global village, nuances in customs and etiquettes differ across borders. Thai culture, in particular, is known for its depth and layers of formality, some of which might be unfamiliar to foreigners. This article serves as a practical guide on how to be polite in Thailand, ensuring meaningful and harmonious interactions during your stay.


  • Thai culture places a premium on respect for elders, authority figures, and traditions.
  • Be mindful of cultural nuances, such as the Wai, modest dress, and temple etiquette.
  • While Thais are generally forgiving of cultural misunderstandings, showing an effort to adapt and learn about their customs can go a long way in building meaningful relationships.
  • Maintain a calm and composed demeanor, especially in public. Avoid confrontations and public displays of frustration.
  • Avoid discussing the monarchy, and be cautious about where you step and how you use your feet, which are considered the lowest part of the body.

How to be Polite in Thailand: Greetings and Basic Etiquette

Navigating the nuances of greetings in Thailand can be a rewarding experience, as it offers a glimpse into the soul of Thai culture. Here’s a guide to help you get it right.

The Traditional Thai Greeting: The Wai

The Wai is a distinctive Thai gesture, characterized by placing one’s palms together at chest level and bowing slightly. The height of the hands and depth of the bow varies based on the respect accorded to the other individual. Here’s a general guideline:

  • Peers or those younger: Hands at chest level.
  • Those of the same status or older: Hands at the nose level.
  • Monks or highly respected individuals: Hands at the forehead level.

Remember, it’s not mandatory for foreigners to initiate the Wai, but returning it is a sign of respect.

Addressing Individuals: Using “Khun” Before Names

When addressing or referring to someone, it’s polite to use the title “Khun” (pronounced ‘koon’) followed by their first name, regardless of gender. For instance, “Khun John” or “Khun Lisa.” This form of address is equivalent to “Mr.” or “Ms.” in English and shows politeness.

Showing Respect to Monks and Elders

Monks hold a special status in Thai society. Always offer them the highest form of Wai. When seated, it’s polite to lower oneself, ensuring one’s head is not higher than a monk’s.

For elders, even if they’re not monks, it’s customary to show respect through your body language, such as giving up one’s seat or allowing them to pass first.

Personal Space and Physical Contact

how to be polite in thailand

In Thailand, as with many cultures, understanding the dynamics of personal space and physical contact is crucial. Being aware of these boundaries ensures respectful and comfortable interactions with the locals.

The Significance of the Head in Thai Culture

The head is considered the most sacred part of the body in Thai culture. As such, it’s seen as disrespectful to touch someone’s head, even in a friendly gesture. If, by accident, you happen to touch someone’s head, it’s advisable to apologize immediately.

Public Displays of Affection

While Thailand is a popular tourist destination and has become more cosmopolitan over the years, public displays of affection (PDA) are generally looked down upon, especially in rural areas. Simple gestures like holding hands might be acceptable, but hugging, kissing, or other intimate gestures should be kept private to avoid causing discomfort to others.

Interaction with the Opposite Sex

When interacting with someone of the opposite sex, especially someone you’ve just met, it’s wise to exercise caution with physical contact. For example, a casual pat on the back or arm might be common in Western cultures but could be misconstrued in Thailand. A simple nod or the Wai is a safer way to acknowledge or greet someone.

Language and Communication

Effective communication goes beyond words—it encompasses tone, volume, and non-verbal cues. In Thailand, the art of communication is intertwined with cultural norms, emphasizing respect and harmony.

Commonly Used Polite Phrases in Thai

While it’s not expected for every foreigner to be fluent in Thai, knowing a few basic phrases can go a long way in showing respect and goodwill:

  • Hello: สวัสดี (Sawasdee)
  • Thank you: ขอบคุณ (Khob khun)
  • Excuse me / Sorry: ขอโทษ (Khor thot)

Using these phrases appropriately can create a positive impression and pave the way for smoother interactions.

Speaking Tone and Volume

Thai people generally speak in a calm and soft tone. Raising one’s voice, even in disagreements, can be seen as aggressive or confrontational.

Therefore, it’s essential to maintain a moderate volume and gentle tone, ensuring conversations remain pleasant and respectful.

Listening as a Sign of Respect

In Thai culture, listening attentively is not just about understanding the speaker’s words—it’s a sign of respect. Interrupting someone while they’re speaking, especially if they’re older or hold a higher status, is viewed as impolite.

Practice active listening by maintaining eye contact and nodding occasionally to show you’re engaged.

Dining Etiquette

Dining in Thailand is not just a gastronomic experience; it’s a dance of customs, traditions, and etiquettes that mirror the country’s emphasis on community and respect. Being aware of these practices can enhance the dining experience and demonstrate cultural sensitivity.

How to Use Utensils Properly

Thai meals typically come with a fork and a spoon. Unlike Western dining:

  • The fork is used to push food onto the spoon.
  • The spoon is the primary utensil for bringing food to the mouth.
  • Knives are rarely used since food is often bite-sized or easily broken apart with the spoon.
  • Chopsticks might be provided for certain dishes, especially noodle dishes.

Accepting or Declining Food Gracefully

When offered food, especially in someone’s home, it’s polite to accept, even if it’s just a small portion. If you must decline, do so graciously. A simple “Khob khun” (Thank you) with a smile goes a long way.

Behavior at a Communal Meal

Thai meals often revolve around the idea of sharing:

  • Wait for the eldest or the host to start eating before you begin.
  • Take modest portions at first. You can always get more later.
  • Be cautious with spicy dishes. It’s polite to try, but don’t feel pressured to finish something if it’s too spicy for your taste.

Dressing Appropriately

Thailand’s tropical climate may beckon for lighter attire, but dressing appropriately goes beyond just comfort. Clothing choices should reflect respect for the country’s customs and the situation you’re in.

Dress Codes for Temples and Sacred Places

When visiting temples or other sacred places, modesty is key:

For both men and women: Wear clothing that covers the shoulders and knees. Sleeveless tops, short skirts, or shorts are not appropriate.

Footwear: Remove shoes before entering temple buildings or someone’s home. It’s a sign of respect and also a customary practice.

Hats: It’s respectful to remove hats when entering temple grounds or indoor sacred spaces.

General Day-to-Day Attire Advice

While Thailand is generally accepting of various forms of dress, especially in tourist areas, here are some guidelines for day-to-day attire:

Urban areas and business settings: More formal attire like shirts, trousers, or dresses are preferred.

Beaches and resorts: Swimwear is acceptable, but when leaving the beach or pool area, it’s polite to cover up with a sarong or light clothing.

Being Mindful of Local Sensibilities

Though you might encounter locals dressed in modern or westernized attire, especially in metropolitan areas, remember that what’s acceptable for locals might be viewed differently for visitors. Always err on the side of modesty.

Visiting Homes and Giving Gifts

Stepping into a Thai home is a privilege, offering a glimpse into the intimate side of the culture. Similarly, the act of giving gifts reflects thoughtfulness and respect. Here’s how to navigate both situations gracefully.

Taking Off Shoes Before Entering Homes

It’s a customary practice in Thailand to remove shoes before entering someone’s home. You’ll often find a collection of shoes at the entrance, indicating where you should leave yours. This gesture not only keeps the indoors clean but is also a sign of respect.

Selecting Appropriate Gifts

If you’re invited to a Thai home, it’s a thoughtful gesture to bring a gift. Here are some general guidelines:

Flowers, fruits, or sweets: These are universally appreciated.

Avoidance: It’s best to avoid gifting alcohol unless you’re certain the recipient drinks.

Budget: Extravagant gifts might make the recipient uncomfortable. Aim for something modest but sincere.

The Customary Way to Present and Receive Gifts

When offering a gift, use both hands. This gesture signifies that you’re giving it wholeheartedly. Similarly, if you’re receiving a gift, accept it with both hands as a sign of gratitude.

Do note, it’s common in Thai culture for the recipient to set aside the gift without opening it immediately. This is done to avoid any potential embarrassment, in case the gift is either too modest or too extravagant.

Related: Housing in Thailand: Best Practices and Recommendations (2024)

Behavior in Public Places

Public behavior in Thailand reflects the values of respect and harmony. By understanding and adhering to the local customs, you contribute to a pleasant environment for both locals and visitors alike.

Conduct in Temples and Religious Sites

Thailand boasts numerous temples and religious landmarks that are open to the public. When visiting these sacred places:

Dress conservatively: As mentioned earlier, wear clothing that covers shoulders and knees.

Silence and reverence: Keep your voice low, and avoid any disruptive behavior.

Photography: Always ask for permission before taking photos, especially of people or within temple buildings.

Queue Etiquette

Thais are generally patient and orderly when it comes to queuing. Whether you’re waiting in line for public transportation, purchasing items, or entering a venue, it’s important to queue up and wait your turn. Cutting in line is considered rude.

Taking Photos: Seeking Permission

While many people are open to being photographed, it’s courteous to ask for permission before taking pictures of individuals, especially in rural areas. Some may appreciate the gesture, while others may prefer privacy.

Being Respectful in Public Spaces

Maintain a respectful and polite demeanor in public spaces, such as markets, parks, and transportation hubs. Avoid public displays of frustration, anger, or irritation, as maintaining a calm and composed demeanor is valued in Thai culture.

Understanding Hierarchies

Thai society is deeply rooted in a hierarchical structure that influences interactions in both personal and professional settings. Recognizing and respecting these hierarchies is integral to navigating social situations in Thailand.

Social Structure in Thai Society

The social hierarchy in Thailand is often defined by age, social status, and occupation. Elders and individuals in positions of authority are accorded great respect. It’s essential to be aware of these distinctions:

  • Elders: Always defer to the wisdom and experience of older individuals.
  • Monks: As mentioned previously, monks hold a special status and should be treated with utmost respect.
  • Supervisors and elders in the workplace: Respect for authority figures is crucial in professional settings.
  • Royalty and the monarchy: Any discussion related to the monarchy should be approached with extreme caution, as it is a sensitive subject in Thailand.

Showing Respect to Those in Higher Positions or of Older Age

When interacting with individuals of higher social status or older age:

  • Use the appropriate level of the Wai (hands at the nose or forehead level) to greet them.
  • Address them using “Khun” before their name to show respect.
  • Avoid interrupting or contradicting them, especially in public.

Interacting in Business Settings

In business settings, it’s customary to show respect to superiors and colleagues through deferential language and actions. Meetings often begin with polite small talk and expressions of respect. Decision-making may involve consensus-building rather than direct confrontation.

Being Mindful of Taboos

Thailand, like any other country, has its share of cultural taboos. While most Thais are understanding of cultural differences, being mindful of these taboos is a sign of respect and will help you avoid causing unintended offense.

Avoiding Discussions on the Monarchy

Thailand holds its monarchy in the highest regard, and any negative comments or criticism can lead to serious legal consequences.

It’s advisable to avoid discussing the monarchy entirely, especially in public. If the topic comes up, it’s best to listen rather than express opinions.

Pointing Feet or Stepping on Money

In Thai culture, the feet are considered the lowest and dirtiest part of the body, both physically and symbolically. Pointing your feet at people, religious icons, or sacred objects is considered disrespectful.

Additionally, stepping on Thai currency, which bears an image of the king, is seen as an affront to the monarchy.

Raising One’s Voice or Showing Anger in Public

Maintaining composure and a calm demeanor is highly valued in Thai society. Public displays of anger, frustration, or aggression are considered impolite and can lead to loss of face for all parties involved. It’s best to address grievances and conflicts in a private and composed manner.

ABOUT Frederik

Frederik has been a pivotal part of the Thai community since 2013. As our trusted Relocation Expert, he combines personal experience with professional knowledge, guiding newcomers through the nuances of Thai relocation. When he's not assisting, Frederik immerses himself in Thailand's culture, cuisine and his many pets.

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